October 3rd Program
How to Growth Hack a Bestseller
Coming out of the dot com era, Liz Pelletier has more than thirty years of experience in software engineering, systems analysis, and business management. She founded Entangled Publishing in 2011. Over the past nine years, Entangled has gone from a small start-up to a bestselling romance publisher, with more than 18 NYT bestsellers and 71 USA Today bestsellers. Her out-of the-box approach to everything from pricing strategies to marketing to editorial allows Entangled to be both disruptive and agile within a dynamic publishing landscape.
Growth what? Growth hacking is one of the hottest buzzwords in marketing today, responsible for start-up viral sensations like Dropbox, Instagram, Facebook, and the original Hotmail. Few people realize that to guarantee success, the principles of growth hacking must be implemented long before a product is released. But how can an author apply these techniques when writing/self-editing/marketing their novel to better ensure a hit? Join publisher and editor Liz Pelletier as she demonstrates a new and innovative way to develop, write, edit, and market a book with the greatest chance of making your next release a best seller. THIS IS AN ADVANCED WORKSHOP BUT EVEN NEW WRITERS WILL FIND USEFUL.
PART ONE: WRITING A BESTSELLER: The next book you write should be a best seller. Sounds easy, right? In this two-hour workshop, learn the key elements in most every bestseller and how to ensure your next novel is the right idea, at the right time, written specifically to maximize best-selling traits. You’ll also walk away knowing how to recognize the pitfalls that keep most books from going viral and how to tell a story guaranteed to engage readers. Plus, learn to use an easy chart to measure your novel’s viral load before you write even your first word!
PART TWO: EDITING A BESTSELLER: So, you’ve got this amazing book written, but you know it still needs a bit of work. Where to start? In this two-hour workshop, learn how to line edit story content in the areas vital for increasing engagement and sales. Learn to recognize common mistakes, fix broken plots, and ensure readers close your book, still thinking about your characters. Learn to tell which elements to touch during edits and, more importantly, when. Plus, learn to use an easy check list to ensure you never miss those crucial areas to edit again!
PART THREE: MARKETING A BESTSELLER: You’ve got the right story written in the best way to become a bestseller, but now what? In this two-hour workshop, learn how to evaluate the market, leverage the right social media platform in the right way, pricing decisions, and how to position your release in a saturated market to quickly rise above the rest. From the psychology of promotions to evaluating the viral load of publicity strategies to the psychology of ad composition by targeted demographic and platform, we’ll cover it all. Plus, learn to use social media like a pro with just an hour a day!
By the end of this two-hour workshop, authors should be able to apply these techniques not only to writing and self-editing their current novel but also know how to leverage their platform for their next viral sensation!